A farmer was driving a tractor on his farm. Interestingly he was not tilling or ploughing his land. A close look at the scene was shocking. The visual flashed on a TV channel was disturbing. Yes, he was destroying the cauliflower plants together with vegetables. Yes, he had no other way because he had been offered Rs 10 per kg which was pathetic. There is no point in adding his expenses of carrying the produce to the market as the price does not even compensate even 10^th of his investments in the production. There is always a felt need to strengthen the farmers’ hand. India has witnessed farmers’ suicides in Vidarbha, Maharashtra many a time. The agricultural produce in our country gets exchanged between many hands before it reaches the consumer. End of the day, what we pay farmers is just peanuts. This is why TN has ventured into the farmers market which is handled by the farmers directly. Indirectly, the farmers take the produce and reach the ultimate consumer without a middleman menace. Uzhavar Sandhai meaning farmers’ market in Tamil aims to empower farmers by allowing them to sell their produce directly to consumers, potentially earning them higher profits and reducing the influence of middlemen. Consumers can buy fresh produce at lower prices compared to traditional retail outlets.  Late Chief Minister of Tamil Nadu M Karunanidhi deserves all praise for introducing the concept in 1999, which is still in vogue. The scheme is managed by the Agricultural Marketing Department and manned by staff from the Department of Agricultural Marketing, Agriculture, and Horticulture. These markets are located in various urban areas across Tamil Nadu. Of course, a similar market is there in Chandigarh, Punjab known as Apna Mundi, though it is smaller. In Andhra Pradesh, a direct market is in place. These are good examples of boosting the morale and economy of the farming community. We understand that these markets operate between 5.30 AM and 6.00 PM and transport facilities are provided to the farmers’ market from some nearby areas at specific times. At the farmers’ market, each farmer is allocated a separate space and is given free weighing equipment. Farmers have been issued an identity card to sell at the farmers’ market. The identity card also includes pictures of family members, so that they can bring their produce to the market. A Government officer handles each market. Price is decided by a committee and posted in the farmers’ market for public view. In Tamil Nadu, Uzhavar Sandhai is available in 104 locations, according to the TNA Agritech website. In cities, people prefer such markets and avail the benefit of better prices and quality. Such concepts must gain national-level importance. More research must take place to strengthen the farmers’ market. Unless farmers get better treatment, the exodus from the agriculture sector will deteriorate, and people will switch to other activities leading to more environmental issues such as urbanization, and dependence on food imports.